Why every business needs an eye-catching value proposition
Your business value proposition will describe to your customers what you’re selling and why they should pay attention.
I’ve collaborated with a number of entrepreneurs in assisting to identify how to articulate what their business does. It is very common that a large proportion of them lack the ability to define in a few sentences what problem their business solves and who benefits from their solution.Such absence of transparency results in unproductive sales conversations and ambiguous messages on the business site. It has an adverse effect on the employees as well. Their product development loses momentum, direction, and focus, and lack of clear idea of what they’re working on and why.
The end result: is a lack of progress and a large degree of frustration, which also affects project management in a negative manner.
Your value proposition reflects the focus of your business
Creating your value proposition enables you to determine precisely what product or service you offer, who should purchase your product or service, and what distinctive approach you’re applying to solve your customer’s problem.
It will also help you stand out from competitors.
The more focused your value proposition is the higher probability that you will grow quickly in your sales and marketing efforts and your employees will be happier and more productive.
If you aren’t able to describe such in less than eight seconds, it will inevitably adversely affect sales. Fix your value proposition now, if you want to improve results.
Contact us if you need to refine or create a new value proposition.